Building Businesses with
& Grit

Who I am

I’m Erika Racicot and I’ve spent the last decade working on the development and growth of companies in all areas with Business Instincts Group, a Venture Services firm. As a founding partner, I’ve mostly worked in areas of operations, product development, and marketing/PR.

I was also co-founder and COO of Slyce, the leading visual search company in the retail market signing clients like Home Depot, Neimen Marcus and Best Buy.  I took Slyce from employee zero to employee 95, took the company public, as well as managed the successful acquisition of three prominent US and Israeli tech-based companies.

What I do

My specialty is taking ideas and turning them into functioning companies.

Through a proprietary strategic management process (that we implement now through BIG) I’ve helped many companies and business owners through the product development process, recruitment, team growth, marketing/PR efforts, and ultimately creating the operational infrastructure required.


Work With Me

I’m currently not accepting private clients, but you can work with me through my venture services firm Business Instincts Group (BIG).


I love to chat with others who are on a similar journey. I am always open to taking time to connect with others and provide any help where I can.

I am also interested in speaking opportunities, as well as interviews, to share a bit more of my journey with other women.

Connect with me on social

Send me a message